FashionExa is committed to protecting your privacy and keeping your personal data safe and secure. This Privacy Policy explains how we collect, use, disclose and safeguard the information you provide when visiting our website or mobile app. Please read it carefully.

Information We Collect We may collect various types of personal information from you including:

• Name, email, phone number, delivery address
• Payment details (credit/debit card, UPI, mobile wallets, etc.)
• Account information like username/password
• Shopping history and purchase details
• Age, gender, interests, clothing/lingerie preferences
• Photos/images you choose to upload for reviews/inquiries
• Communications with our customer service team
• Device details and browsing activities
• Location data (if accessing our app or site via mobile)

We gather this information through your account registration, orders, subscriptions, site/app activities, surveys, contests, customer service queries and other interactions with our brand.

How We Use This Information We use your personal data strictly for delivering our services, processing orders, providing customer support, ensuring website security, sharing important updates, delivering relevant marketing communications, and improving our products and offerings. Some key purposes include:

• Fulfilling and tracking your lingerie orders
• Personalizing your site experience and product recommendations
• Processing payments and preventing fraudulent transactions
• Sending order confirmations, delivery updates and receipts
• Conducting research to understand shopping behaviors/preferences
• Communicating about offers, contests, surveys and new collections
• Requesting feedback via reviews, ratings and polls
• Enabling social media integrations and sharing functionality
• Handling general customer service queries and requests
• Internal analytics, reporting and enhancing our operations

We do not sell or share any of your personal data with third parties for their direct marketing purposes without your explicit consent.

Sharing of Data We may share your information with trusted third-party vendors who help provide services related to our business operations. This includes payment gateways, logistics partners, cloud hosting providers, email/SMS vendors, fraud prevention and security services, marketing agencies, and customer support solutions.

These third parties are prohibited from using your personal data beyond the specific purposes outlined in our contracts with them. We may also be required to disclose information in response to a court order or legal request, or to establish or exercise our legal rights.

Cookies and Tracking Technologies Our website and app use cookies, web beacons, pixel tags and similar tracking technologies to enhance functionality, analyze traffic patterns, deliver targeted advertising and provide social media integrations. These technologies collect browsing activity, preferences and device information.

You have the ability to manage cookie preferences within your browser or mobile device settings. However, disabling cookies may impact your site experience and prevent access to certain features.

Data Security We implement reasonable administrative, technical and physical security controls to protect your personal data from loss, misuse or unauthorized access or disclosure. This includes data encryption, access controls, regular security testing and more.

However, no system can guarantee 100% security, so we cannot fully ensure or warrant the security of any information transmitted to us.

External Links Our website may contain links to other third-party websites or services not governed by this Privacy Policy. We are not responsible for the privacy practices or content of those external sites.

Retention of Data We retain your personal information only for as long as necessary to fulfill the stated purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

Your Rights and Choices You have certain rights regarding the personal data we hold about you. This includes the ability to access your data, request corrections, deletions, restrict or object to certain processing activities, or exercise data portability options where applicable.

If you have any questions about exercising your privacy rights, managing your account preferences, or our data practices in general, please contact us at privacy@fashionexa.com.

We may periodically update this Privacy Policy as needed, so please review it regularly. Your continued use of our services after any updates constitutes acceptance of the revised terms.